Above The Fold
This principle says that the most important information should be available instantly, on the first screen without the need to scroll below the fold. It’s partially true but should not be treated as some kind of dogma. According to Chartbeat’s research
, 76% of users scroll down - these numbers are based on a study of over 2 billion site views. What it means is that the fold isn’t necessarily a magical line that renders everything below it either useless or forgettable. In fact, users spend over 65% of their time bellow the first screen.
What’s interesting is that for some time now the scrollbars on the right side of the screen have been hidden by default. The reason is users habits - most of them start scrolling automatically or move their cursors to the edge of the screen in order to activate the scrollbar. They just got used to the fact that the fold doesn’t mean the end. Also parallax sites - they sure do look cool and in the meantime help to teach people that scrolling = fun.
There are some advantages of placing the content below the dreaded line. Look at this case by conversionxl
- the registration form has been moved down which increased the number of conversions by 304%. All thanks to the fact that the users learned about the offer first, and were asked to register later.