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PPR

Creativro

Create cluster branding

Dynamic visual identity for first Wrocław Multimedia Cluster

Creativro is the first multimedia cluster in Wroclaw. It is a place where you will find a full range of services from the pr / strategy / creative / it department. It is also an incubator of new ideas and trends.

Research has shown that most of the visual id of various kinds of clusters is mostly focused on communicating only the fact of being a group, forgetting completely about expose its objectives, tasks, emotions and especialy who is part of these collectives.

01 — The module

The cluster is characterized by complexity which consists of independent entities representing different specializations. We have created a modular system of visual identification, where each group has its own color, design and pictograms but together these modules build

solid and unique identification for Creativro. These pictograms communicate in simply way tasks and strong features of the group. The whole graphics system has an open structure and is ready to implement new members and reflect dynamic development.

02 — The grid

03 — The logo

Logo is literally the foundation of the whole identification system, the starting point and a place that gather together all modules, highlighting the power of interdisciplinarity

openness to new challenges. Team actions generates a mosaic of positive emotions for members and customers of Creativro.

04 — Typography

05 — Stationery

Thanksfor looking!