We designed a visual identity and design for Medline - medical community. We begin design process with logotype that combines such values as care, safety, knowledge and experience. We chose a simple color scheme that is synonymous with the medical industry.

The medical profession is based not only on knowledge but in particular on the experience that learn you more than a lot of books. For this reason very important is clear, simple and logic hierarchy of information and we decided to build it on system of icons.